Events
Nuns Invade SXSW 2023 in a Guerrilla Marketing Stunt for...
Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls...
Inside PetSmart’s TAILgate Tour: Human-sized Hamster Wheels...
We all think our pets are the best in the world—and we’re all right. It’s a sentiment...
Sports Sponsorship: Inside Marriott’s Multi-day Super Bowl...
What began for Courtyard by Marriott in 2016 as a one-off, mega-fan sleepover event...
How Peacock Promoted its new AI Drama at SXSW 2023 with...
Plastered up and down the streets of Austin, TX, during SXSW—on light posts, walls...
PetSmart Fuses Football and Furballs Along the 30-Stop...
We all think our pets are the best in the world—and we’re all right. It’s a sentiment...
Three Professors Weigh in on How Experiential Marketing...
As experiential marketing degree programs crop up, professors outline how the industry...
How Marriott Evolved its Super Bowl Sleepover Contest Into...
What began for Marriott in 2016 as a one-off, mega-fan sleepover event at the Super...
SXSW 2023: White Claw’s Marketing VP Talks Activating for...
A Q&A with marketing and creative exec Kevin Brady on the brand’s Shore Club festival...
Online Activewear Brand POPFLEX Launches its First-ever...
In the absence of storefronts and capturing passersby, e-commerce brands rely heavily...
The Experiential Principles of Employee Engagement
Organizations across industries are reportedly investing more in employee events...
Tetley Launches its ‘Live Teas’ Line with a Pop-up Focused...
Navigating a giant shopping mall during a long weekend isn’t exactly a peaceful...
When the Brit Awards Ignored Female Artists, Budweiser...
Budweiser’s roots in music run deep, so when the UK’s prestigious Brit Awards failed...
How Budweiser Turned a Billboard into a Concert Stage to...
Budweiser’s roots in music run deep, so when the UK’s prestigious Brit Awards failed...
CES 2023 Recap: 18 Brand Experiences from Across the Show...
More than 115,000 people touched down in Las Vegas for CES 2023, Jan. 5-8, the show’s...
Monthly Pulse Survey Results: Data on the State of Work...
Event Marketer’s all-new monthly Industry Pulse Survey fielded responses from the...
Tech Trends from CES 2023: Metaverse Showrooms, Robots...
CES is a hot bed of consumer technology, of course. But it’s also a bellwether of...
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